The human brain is the most complex possible thing. The brain alone is responsible for how we interact with each stimulus around us. One of those stimuli happens to be the internet. Every time we see something on the internet, our brain has a unique way of perceiving it and understanding it. While designing a website you should take the brain’s way of perceiving thing into account and use it to your benefit. It is imperative that you understand how your brain interacts with everything that it sees online. Once you start listing them, there may be thousands of things that should be considered, but here are the major ways that the brain and psychology may affect your website.


The brain of your reader will most likely be attracted to something that has a lower price figure compared to that of the same product being offered by someone else. If it is the price that you are presenting, present something with a higher figure and then mention the price you offer, this will definitely trick the reader’s brain to think that your price is better. When mentioning the price, the initial figure doesn’t necessarily have to be a price figure as well; it can very well be any large figure that’ll have the brain anchored and make the next figure seem way lesser.

Brain’s Facial Recognition Feature

As you may very well know, there is a certain part of the brain that is allotted only to processing the human faces we see. This helps us in remembering faces and triggers emotions. When designing your website, try adding visuals of people’s faces, this’ll trigger an emotional connection on the reader’s side.

Fear of Loss

Almost every single person in the world holds an unconscious fear of losing. The thing feared to be lost can be anything; a loved one, an opportunity, chance to save money. When marketing for your product of service, use this to your advantage, the reader will definitely be more inclined to buy.

Social Validation

People are more likely to trust the opinion and reviews of other people rather than the description given on the product’s package. Be sure to add testimonials or reviews of your customers on your website.

Feeling of Reciprocity

People are more likely to give you something in return if you give them something to begin with. It is because they feel that they owe you. You can apply this phenomenon to your website as well. Offer something to your readers (could be anything, a discount or free product) and they’re more likely to do something in return too.

Feeling of Belongingness

Humans are a community-based species. We prioritise the desire to belong to a group. Try to establish a sense of community on your website. A really easy way to accomplish this is with your choice of words. Using nouns instead of verbs will create a feeling of group community that one will want to belong to.

Consistency and Uniformity

Provide appropriate visual cues on your website otherwise, it will probably chase them away. Keep a sense of uniformity in a format for example of one of the links is underlined, make sure all of them are. Colour changes should be gradual rather than abrupt. Keep everything consistent.will want to belong to.